Being an Instagrammer has become one of the modern professions that everyone’s curious about. Millions of people make money out of it, with the minority making a living that loads would be envious of; think of luxury holidays, expensive handbags, first-class flights, being a full-time Instagrammer can offer a luxurious lifestyle that has it all! But, how to become a full-time Instagrammer? Today, I am spilling the beans, sharing some of my secrets after working closely with Natbee’s the past two years.
So here’s a full guide on How to become a full-time Instagrammer!
ONE // Whether you are new to Instagram or you already have an account and you want to take it to the next level, the first step to making this your profession is to decide what the subject of your account will be. Do you like knitting or perhaps cycling? Do you like architecture and design, or cooking and baking? Whatever your passion lies in, find it and make it the theme of your Instagram! Be sure to post consistently, following your theme and soon enough people who have similar interests with you will follow you.
TWO // Be part of groups by using the appropriate hashtags. Back in the day, there were the Twitter groups and chats, now its the Instagram hashtags groups. Find the hashtag of the group that you like the most and start engaging with its users.
THREE // Make sure you use the same filter. Instagram is all about cohesion! Unless you have the most expensive camera and the quality and lighting of your posts is the same regardless of the time of posting, you need to make sure that you post images of the same colours and tones. When I post on behalf of Anastasia on the Natbee’s Instagram account, I make sure I do my best to edit the images as close as she does, keeping in mind that the colour theme is soft & warm tones with loads of exposure and increased shadows. Anastasia has agreed to write a post on how she edits her Instagram images, so keep an eye for it!
FOUR // Are you a fan of micro or macro shots? Gather your top favourite Instagrammers and study their feeds, why do you like them? Do they post zoom out or zoom in images? Or is it a mixture of both of them? Find what you like and based on your camera’s capacity work around it. How to become a full-time Instagrammer
FIVE // Speaking of cameras, the biggest misconception is that you have to have an expensive camera to make it! This is totallu untrue, some of the biggest Instagrammers out there only use their phones and still do a brilliant job. On my personal Instagram account, I post a mixture of iphone 6 shots (yes, I am that behind with technology) and my Nikon D3200. I try to mix things a lot but by applying the same filter and taking images during daylight, there’s not much difference to tell.
SIX // Covert your account into a business account and study your account’s insights. Find out which is the best time and day to post and take advantage of this valuable knowledge. How to become a full-time Instagrammer
SEVEN // Instagram images are more likely to be seen by your followers the first hour after posting. In order to make sure, your posts are not shadow banned (albeit Instagram denies this), you have to engage, aka comment and like on other peoples accounts, for an hour after posting. By this, you increase your chances to have your images on top of everyone’s feed and, thus, to get more likes and comments.
EIGHT // Do not follow accounts that are irrelevant to your feed and definitely not accounts that do not use the same hashtags as you do. This is something that I had to learn the hard way, and after falling apart with a few colleagues for not following them back, BUT, you have more chances to be feature on the ‘Explore‘ page of Instagram if you follow only accounts that post similar content as yours and not accounts that are completely irrelevant -e.g. Miranda who posts amateur pictures of her baby and homemade lattes (sorry Miranda, nothing personal here!). This might mean that you will follow *only* users who post similar content with yours and use only the same hashtags that you do – but, think, since this is your job and you treat Instagram as your ‘virtual office’ why follow users who do not treat it as their job and take it lighthearted? Instagram is an inspirational app – this is your place to seek for more inspiration and connect with like minded people, so do not treat it like an app where you follow each other, but rather for exactly what it is! Also, you have more chances to expand your audience by being mentioned in a similar-content Instagrammer’s account than Miranda’s, who has totally irrelevant audience to yours. So… How to become a full-time Instagrammer
NINE // Speaking of numbers: the less people you follow, the better the engagement and the more chances you have to be taken seriously by brands. By following a small amount of accounts, you never miss their posts, you have the chance to engage with them (who by the way, you should totally treat as your virtual colleagues) since their posts are not hidden under a pile of posts coming from irrelevant to your content users, and so you increase your chances for better engagement on your account. Also, if you follow roughly the same amount of people that follow you, in a sense, it is like a follow-for-follow exchange, rather than a genuine follow-out-of-interest audience, which totally puts of brands and businesses when considering working with you. So, between having good engagement and pleasing everyone who is following you by following them back, choose the former 😉 How to become a full-time Instagrammer
TEN // ENGAGE, engage, ENGAGE! This, along with number 9 and 10, are the most valuable tips I have learned the past year. Not only it is rude not to comment on your friends’ latest posts, showing your lack of support (sadly sometimes being an intentional one!), but it also ungrateful not to take the time and answer to all the people who have comment on your own posts. Even if things get busy, I always find sometime to respond properly to everyone commenting on my Instagram and also give a few likes and comments to my dearest friends’ accounts. If nothing more it shows kindness and that I, indeed, treat Instagram as my profession!
So, these are all of my precious tips when seeking advice on how to become a full-time Instagrammer. Some might sound weird to you and some might be a big no-no, but once you try them, you will soon find out how each connects to each other and how the Instagram algorithm works. How to become a full-time Instagrammer
Let me know how it goes. Good luck!